Hi, I am Sam Trevenna

I support event industry leaders to get what they need to grow their businesses through coaching and by creating the SMILE Council of likeminded peers.

I am co-founder and Chief Experience Officer (CXO) of Goose Live Events, and I have been living in the events industry for over 30 years now.

I love our industry; building a community and my network has been game changing for me over the last 6 years, and I want to help other agency founders and senior leaders to find the support they need to grow and thrive in these ever changing times.

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